CHAPTER 10

Start Partnering with the Whole Truth

The truth is funny. Honest discovery, observation, and reaction is better than contrived invention.

—DEL CLOSE

“What is the main cause of partnership failure?” It was a question I posed to my lunch partner, Dr. Carl Rogers, in the early eighties. I had just finished reading his book A Way of Being.1 “Trouble with the truth,” he told me. I probed a bit further: “You mean people lie to each other?” He continued, “That is not quite what I mean. It is not the lies, it’s the deception. They have trouble with the whole truth. And once that wholeness goes, they have to work very hard to get it back. Some people just don’t want to work that hard.”

His words are especially fitting in our present-day era ...

Get Inside Your Customer's Imagination now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.