Insight: Change Your Market, Not Your Product

Video Description

Tasia Malakasis, owner of Belle Chèvre, defines product management as a method of communication that differentiates your offering from the rest of the market.

Table of Contents

  1. Insight: Change Your Market, Not Your Product 00:02:23

Product Information

  • Title: Insight: Change Your Market, Not Your Product
  • Author(s): Tasia Malakasis
  • Release date: January 2013
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBR4362AV