Chapter 5: Design Approaches
Overview
The aim of this chapter is to outline the importance of design and the ability to strike a balance between a robust and repeatable data-driven approach when designing a data visualization. This chapter explores the value of telling a story to match your audience, and not at the expense of your message. We look at how graphic design sensibilities are useful in business today when they do not take away from the clarity of the message being shared from the data.
Audience
This chapter is designed for all SAS skill levels. This provides an important foundation for the remainder of the book and your journey in creating data visualization with SAS Viya.
“Clutter and confusion are failures of design, not attributes ...
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