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Inspire!: Why Customers Come Back by Jim Champy

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Introduction

THIS IS THE SECOND BOOK IN A SERIES OF COMPACT VOLUMES ON THE KEY TOPICS OF STRATEGY, MARKETING, MANAGING PEOPLE, AND OPERATIONS. TAKEN TOGETHER, THESE VOLUMES DELIVER PRACTICAL ADVICE ON HOW TO SUCCEED IN TODAY’S BRAVE NEW WORLD OF BUSINESS. THAT’S BECAUSE THEY ARE ROOTED IN THE ACTUAL EXPERIENCES AND INSIGHTS OF A SELECT GROUP OF COMPANIES THAT HAVE FOUND NEW AND BETTER WAYS TO INNOVATE AND GROW IN SPITE OF OUR CHALLENGING ECONOMIC ENVIRONMENT.

In Outsmart!, the first book of the series, I drew metaphorically from Charles Darwin’s theories of survival:

• Species always breed beyond available resources.

• Those species with favorable variations have a greater chance of survival and pass on their variations to their offspring. ...

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