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Inspire!: Why Customers Come Back by Jim Champy

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Index

A

Ackerman, Elan, 48

adidas, 139

ASL (American Sign Language) See Two Little Hands Productions case study

authenticity

importance of, 4-5, 19-21

maintaining, 150

of message, 103

auto industry, 153

avoiding incrementalism, 52

B

Beastie Boys, 143

Bertone, Antonio, 142

Big Green Egg® case study, 17, 122-132

Biomega, 145

Bolt, Usain, 145

Boston Search Group, 38

breaking standard business rules, 33

broad appeal of causes, 35

Brown, Alex, 112

Brown, Derek, 16, 112

Brown, Emilie, 16, 112

Buffett, Jimmy, 73

C

Candice Michelle, 83

causes

choosing, 35

staying true to, 35

CCRx plan (MemberHealth), 57-69

Centers for Medicare and Medicaid Services (CMS), 60

Chalayan, Hussein, 144

change, balancing with consistency, 149

channel partners, choosing

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