Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Chapter 11. A Heartfelt Story Heard around the World . . .

Michel Fortin and Sylvie Fortin

What do you get when you combine Michel Fortin, who wrote the first sales letter to bring in over a million dollars in a single 24-hour online promotion, with Sylvie Fortin, whose company is single handedly responsible for running the most successful Internet marketers' businesses? You get a unique synergy that is at the cutting edge of where Internet marketing is today and where it is going. Visit MichelFortin.com and Workaholics4hire.com and you'll see for yourself.

Michel and Sylvie are fanatical testers, savvy strategists, dynamic speakers, and authors with a passion for their craft and a track record spanning two decades and hundreds of millions of dollars in sales.

And yet, it was their inspired blog at BreastCancerVictory.com that we talked about the most in our interview because in sharing the story of their victory over cancer with the world, Sylvie and Michel shared a powerful vision that goes beyond profit and promotion right to the heart of inspired marketing.

Sylvie: I love telling this story because as great ideas tend to, it happened by accident. I recently had been diagnosed with breast cancer, and I thought it's about time that I come clean with myself. I started the blog more as a therapeutic endeavor. Once it began, my wonderful husband decided to send out an announcement to his list and hundreds, thousands of people were hearing all about my story.

I realized that the blog itself ...