Chapter 2
Setting Up Your Profile
IN THIS CHAPTER
Deciding what info to use in your profile
Creating an effective bio
Upgrading to a business profile
After you install the Instagram app on your mobile device, the first major task you face is setting up your profile. Your profile should accurately represent your business brand — and appeal to your target audience.
In this chapter, we show you how to set up the different components of your profile. Although a profile has several components, establishing the right username immediately is the most important. Proper selection at the beginning ensures that you don't have to make unwanted changes in the future or compensate for an irrelevant username as your business grows. If you set up your Instagram profile foundations to align with your brand, you'll be able to edit additional components as you grow and better drive business results from your Instagram account.
Professional Profile Practices
Your Instagram profile is both your first impression to potential customers and new visitors as well as your consistent branded message to your existing audience. Your profile should be recognizable to your audience and showcase the value you ...
Get Instagram For Business For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
