book

Instagram For Business For Dummies

by Jennifer Herman, Eric Butow, Corey Walker

January 2018

Beginner

312 pages

8h 17m

English

For Dummies

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About This BookFoolish AssumptionsIcons Used in This BookBeyond the BookWhere to Go from Here
Moving Instagram to the Launch PadInstalling on a ComputerInstalling on Instagram’s Native PlatformInstagram Has Android Covered, TooNo App? No Problem: Instagram Is on the WebStarting to Gram Instantly
Professional Profile PracticesWriting a Bio That Draws in FollowersTaking Advantage of a Business Profile Upgrade
Organizing Your Marketing Goals and RolesGathering Post Ideas
Taking Your Best ShotImproving Your Best ShotEnriching Your PhotoPosting Your Photos: Ta Da!Uploading Photos from Your Camera RollUploading Multiple Photos to One Post
Recording Your DayImproving Your VideoPosting Your VideoUploading a Stored VideoUploading Multiple Videos from an iPhone or iPad

Before You Share, Stop and ThinkSharing on Other Social Media SitesSending Photos and Videos PrivatelyGarnering CommentsReviewing Your CommentsReporting Commenters When All Else Fails
Where Are My Peeps?Finding New FriendsFollowing Your IndustryDeciding Whom to Follow BackFinding Your Insta-Tribe
Investigating HashtagsResearching the Right HashtagsCreating a Branded Hashtag
Checking Out Instagram StoriesGetting StartedSaving Your StoryUsing Direct Messages to Send a StoryDetermining the Best Content to ShareAdvertising Your Story
Creating Graphics for StoriesAdding Text and Username TagsDrawing on Your StoryStickers and TagsAdding a Link to Your WebsiteUsing Boomerang to Keep Fans Coming BackMaking Funny Faces with Face FiltersUsing Instagram LIVE
Selecting the Right Ad TypeUsing an Effective Ad Strategy
Using the Instagram Mobile App to Create an AdUsing Facebook to Create an AdA/B TestingMeasuring Your Ad Results
Exploring the Benefits of Hosting Instagram ContestsFollowing the Rules and Restrictions for Running ContestsPlanning a Successful ContestExecuting a Winning ContestFollowing Up
Incorporating Instagram in Your Marketing MixConnecting Instagram to Other Social NetworksIncluding Instagram on Your WebsitePromoting Instagram on Printed MaterialsIncorporating Instagram into an Event or PromotionMonitoring Your Instagram Stats
Installation IssuesLog-In DifficultiesFinding Relief for Common ProblemsNothing Is Working … Now What?Getting Rid of Error Messages
Taking Advantage of Instagram’s HelpTapping Social MediaJoining a Community
GoProYellowillowSugarandclothRPMItalianEmilyJoyRosenTheLoveBombCoThe.Book.ReportLaJollaMomTSAGeneralElectric
Investigate the Explore PageReview Hashtag Searches Related to Your BrandSpy on Your CompetitorsGet Inspiration from Local BusinessesCheck Out Your Favorite ProductsLook to PhotographersGet Inspired by BloggersFind Big Brands That Are Being CreativeLearn from Instagram and Marketing ExpertsFollow the Instagram for Business Account

Content preview from Instagram For Business For Dummies

Part 2

Creating Your Narrative

IN THIS PART …

Take a photo in the Instagram app on your smartphone or tablet.

Share photos from your Camera Roll, Gallery, or computer hard drive.

Record one or more video clips in the Instagram app on your smartphone or tablet.

Add more to the story with photo or video descriptions.

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Publisher Resources

ISBN: 9781119439813Purchase book