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Instant MBA by Nicholas Bate

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7. Get big, get special or get out

Don’t mess about. In the New World of Work there are a few simple strategies for making money. You don’t need to read any Harvard Business Reviews to be clear on this.

They are well established: get big, get special or forget it. Here’s how to choose the right approach and how to develop it.

Look around you. Who makes money in business? Write it down: Microsoft, Starbucks, Fox, Google, perhaps the Guardian newspapers in the UK? Now ask yourself how these organisations make money. The answer, in its simplest form, is that they are either big, like Microsoft or Google, or they are special, like Fox, Guardian newspapers or Innocent Juices. Of course some businesses try to be both—Starbucks leaps to mind—but you ...

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