O'Reilly logo

Instant MBA by Nicholas Bate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11. Pricing—it depends how you look at it

How much for a coffee? It depends. How much for a bottle of water on a cold day in Moscow? On the edge of the Sahara? Quite. It’s all about perception.

Pricing is no science; it’s a beautiful art form. Come into the studio and learn the art of pricing.

Price and cost

Perhaps initially you feel that you should set a price which is dependent upon the cost of creating your product or service. So you take all the costs, the raw materials, salaries, transport, logistics, legal fees; anything and everything. And then you add the margin or profit you need to make—and there’s the price! That seems pretty simple, doesn’t it? Yes, and it is one way to do it, but it might lose you a lot of money; it might even destroy ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required