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Instant MBA by Nicholas Bate

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12. Supermodels

Whatever way you look at it, a business course wouldn’t be a business course without great models: triangles and 4 by 4 matrices and nested circles…

Sometimes it’ll be all of those, inter—connected on an amazing PowerPoint slide. Let’s get the essentials all covered.

A business model is a fast-track way of getting success. If someone is excellent at doing something they have an approach, they have a strategy. They may or may not be conscious of that approach but what other people can do is ‘model’ that approach—find out exactly what they are doing and attempt to replicate it. For instance, Michael Porter believes successful organisations build competitiveness in certain ways; how about if you copied those approaches? Here’s another. ...

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