How to plan in a world of rapid change, and how to create a winning strategy when there is no winning strategy.
Strategy was once the ‘big thing’ of the MBA programme: where is it now?
It’s still there because it’s still needed. The problem is that the stability of which strategy (and by the way, I’m defining strategy as a long-term plan which has a definite goal or outcome in mind; it tends to be high level and is distinguished from tactics which are the details of making that strategy happen) is so desirous, has disappeared for so many businesses in so many markets. Retail, manufacturing, tourism, publishing, schools: you name it, it’s a very different world now.
Strategy is often associated with the game of chess ...