O'Reilly logo

Instant MBA by Nicholas Bate

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

36. New World of Work drivers 4: abundance

How do you make money when there’s too much choice? Certainly not by fighting a war on price. Time for a fourth look at the backdrop to the New World of Work.

How to cope in a world of abundance.

The context

We live in interesting times, in this New World of Work. There are so many characteristics of this world which are well articulated, such as the ever-accelerating speed of change. But one which is critical for business people—and which is less frequently expressed—is abundance, or the wealth of choice which is now available to everyone. From a competitive point of view this generally means having too much choice.

Abundance

Too much choice—that’s what I mean by this term. But isn’t choice good? Well, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required