How do you make money when there’s too much choice? Certainly not by fighting a war on price. Time for a fourth look at the backdrop to the New World of Work.
How to cope in a world of abundance.
We live in interesting times, in this New World of Work. There are so many characteristics of this world which are well articulated, such as the ever-accelerating speed of change. But one which is critical for business people—and which is less frequently expressed—is abundance, or the wealth of choice which is now available to everyone. From a competitive point of view this generally means having too much choice.
Too much choice—that’s what I mean by this term. But isn’t choice good? Well, ...