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Instant Millionaires: The Secrets of Overnight Success by Max Gunther

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1. Shiny Dimes and the Slow-Money Ethic

If this book can be said to have any villains, a notable one would be a man named Ivy Ledbetter Lee.

“Poison Ivy” Lee, as some of his less admiring chroniclers called him, was one of the first great corporate public-relations men in America – which is as much as to say, in the world. To some public-relations historians he was a genius. Perhaps. If genius is defined as the peculiar ability to make inaccessibly complicated things simple – and therefore accessible – then I suppose he can be called a genius. But a number of his contemporaries found it impossible to give him their wholehearted applause, for the greatest task to which he applied his genius was the promulgation and preservation of a myth. ...

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