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Instant Millionaires: The Secrets of Overnight Success by Max Gunther

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4. The Fantasy Land of Franchising

Almost every American who reads a newspaper must know by now that the technique of selling products and services through franchised outlets offers you the chance to get (1) fantastically rich or (2) taken for every cent you’ve got. Since this is a book about instant success, we won’t dwell long on the second possibility. We would be foolish, however, to ignore it. It could probably be stated as an axiom that, in any field of business where instant successes are bred, instant failures are equally common, if not more so.

There are several ways to fail spectacularly in the franchising business. One way is to start a franchising company yourself. You begin with some product or service that you believe is salable. ...

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