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Instant Millionaires: The Secrets of Overnight Success by Max Gunther

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5. The Second-Man Effect

You ask: “Where do people get their fabulous moneymaking ideas?”

You grumble: “I never get ideas like that. I never invented anything in my life.”

You morosely conclude: “I’m doomed to be a member of the common herd forever.”

Well now, listen, old friend. Cheer up. As we’ve already seen in the story of Ed (Life Savers) Noble, you don’t have to originate an idea to become one of the instantly rich. It isn’t always the originator who makes the fast fortune.

Nobody knows why some minds generate more profitable ideas than others. The human brain is, always has been and probably always will be a profound mystery. But the generation of the idea is usually only the first step to success. The second step, often the tougher ...

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