1 Why “instant” networking?

When people think of networking they often think of a room full of people introducing themselves to each other and going through the ritual of exchanging business cards. You probably picture everyone wearing a suit.

It's likely that expressions such as “elevator pitch” and “referrals” come to mind when you picture what networking looks like. It's likely that you think about shaking hands with lots of people and making small talk.

What networking really is though (for me at least) is a set of activities designed to grow one's personal network, add people to your address book, have more people that you can pick up the phone to and that isn't a cold call.

Networking events, in the small business, entrepreneur, professional ...

Get Instant Networking now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.