Chapter 15. The Future
The field is now mainstream, with ease-of-use being recognized as a basic business requirement.
The new market differentiators will be UX strategy, systematic innovation, and persuasive design.
The field will mature in process and capabilities.
The field will mature in staffing.
We will adapt to new technologies—which is not ...
Get Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
