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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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Part I: Startup

The Startup phase is about bringing attention to the issue of user experience (UX) design and aligning the mandatory executive attention and consultative support to start an initiative toward a more mature practice. You may have internal staff with appropriate degrees, training, and certification. Still, a strong executive hand and the specialized experience of a consultant will be critical.

Among those experienced in the UX field, there seems to be total agreement about the criticality of an executive champion. This champion should not be a lone evangelist in the trenches; rather, the champion should be someone high enough in the executive suite to have a real impact on the corporate focus as well as the ability to bring a strategic ...

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