Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition

Preface

More than ten years ago, I wrote The Institutionalization of Usability. Now, so much has changed in the field that a very new edition is needed. For one thing, the name of the field has changed. We now call ourselves “user experience (UX) designers.” With that change in title comes new responsibilities. We no longer can focus on simple tasks and human–computer interaction. Systems are embedded everywhere, and we must design for complex ecosystems. That means using ethnographically inspired methods and advanced tools for knowledge management. It is no longer enough to make a site or application easy to use. Usability is now a hygiene factor—to be competitive, most organizations must understand how to engineer persuasion into their digital ...