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Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, Second Edition by Apala Lahiri, Eric Schaffer

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About the Authors

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Dr. Eric Schaffer, founder and CEO of Human Factors International, Inc. (HFI), has gained a reputation as a visionary for recognizing that usability would be the driving force behind the “Third Wave of the Information Age,” following both hardware and software as the previous key differentiators. Much as Gordon Moore realized that processor power would double every eighteen months, Dr. Schaffer foresaw that the most profound impact on corporate computing would be a positive online user experience—the ability for a user to get the job done efficiently, easily, and without frustration.

Dr. Schaffer has completed projects for more ...

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