Public Relations, Press Relations and Lobbying
- To understand lobbying, Public Relations and press relations
- To identify how these communication techniques can be used effectively in the communication mix in relation to the different potential targets and the communication objectives
- To understand the specific techniques and tools used in lobbying, Public Relations and press relations
- To learn how to create a Public Relations plan targeted at professionals To identify ethical issues related to lobbying
- To learn how to develop a lobbying strategy for a company or other business to business organizations
Public Relations are often used in lobbying because they help to stimulate contact with the public. The scope of ...