Public Relations, Press Relations and Lobbying

Chapter Objectives
  • To understand lobbying, Public Relations and press relations
  • To identify how these communication techniques can be used effectively in the communication mix in relation to the different potential targets and the communication objectives
  • To understand the specific techniques and tools used in lobbying, Public Relations and press relations
  • To learn how to create a Public Relations plan targeted at professionals To identify ethical issues related to lobbying
  • To learn how to develop a lobbying strategy for a company or other business to business organizations

Public Relations are often used in lobbying because they help to stimulate contact with the public. The scope of ...

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