16
Crisis Communication
Chapter Objectives
- To identify different kinds of crisis situations
- To learn to be prepared for a crisis and to be able to anticipate the reactions of both the company’s internal and external targets
- To learn how to respond effectively, efficiently, and quickly to a crisis when it occurs, how to deal with eventual criticism or attacks, and how to use the media to regain control of the situation
- To learn how to manage the post-crisis context and how to avoid similar situations in the future
Companies have always had to deal with crisis situations or public challenges to their reputations. However, today given the incredible speed at which information is disseminated, crisis communication is a discipline in its own right ...
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