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INTRODUCTION
This case study describes a unique approach to measuring the business impact and return-on-investment (ROI) of executive coaching. The focus is on evaluating outcomes that business leaders can relate to, including promotions, performance levels, and retention of key talent. It demonstrates how to assign dollar values to these outcomes that have a significant positive impact on the bottom line of the business. The reader will also gain practical information for implementing an internal coaching practice.
BACKGROUND
Considered the founder of the biotechnology industry, Genentech has been delivering ...
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