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Integrating Facebook iOS SDK with Your Application by Giuseppe Macrì

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Chapter 8. Promoting Your Social Application

Creating a good application is not enough to succeed in the social platform world. It is also important to promote our application using different channels.

We should define our application's goal by identifying the types of users we want to reach, and working out the promotional plan.

Getting to know your users

The Facebook Platform provides a data analysis tool to understand the type of users and how they use it.

In order to access the Insights tool, visit Facebook App Dashboard and select our social application.

Getting to know your users

Click on Edit Settings or Edit App as shown in the preceding screenshot.

Click on Insights on ...

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