Creating a good application is not enough to succeed in the social platform world. It is also important to promote our application using different channels.
We should define our application's goal by identifying the types of users we want to reach, and working out the promotional plan.
The Facebook Platform provides a data analysis tool to understand the type of users and how they use it.
In order to access the Insights tool, visit Facebook App Dashboard and select our social application.
Click on Edit Settings or Edit App as shown in the preceding screenshot.
Click on Insights on ...