Intellectual Property: Valuation, Exploitation and Infringement Damages 2013 Cumulative Supplement, 11th Edition

CHAPTER 1A

INTELLECTUAL PROPERTY LANDSCAPE (NEW)

   1A.1  80% OF CORPORATE VALUE IS INTELLECTUAL PROPERTY AND INTANGIBLE ASSETS

   1A.2  OVER SEVEN MILLION PATENTS

   1A.3  CORPORATIONS OWN THE MOST PATENTS

   1A.4  ALL INDUSTRIES ARE PATENTING INVENTIONS

   1A.5  TRADEMARKS

   1A.6  TRADEMARKS ARE SUPPORTED WITH HUGE AD SPENDING

   1A.7  COPYRIGHTS

   1A.8  TRADE SECRETS

   1A.9  BUSINESS OF LICENSING

(a) Trends in the Business of Licensing

(b) Technology Licensing

(c) Trademark and Copyright Licensing

(d) Reasons Companies Engage in Licensing

(e) More Analysis of Reasons Companies Engage in Licensing

The main text talks about valuing and licensing specific items of intellectual property. This chapter takes a broader view. In this chapter you will see that:

• Intellectual property dominates corporate value.
• The generation of patented technology is accelerating.
• All industries make use of intellectual property.
• Foreign-based companies own significant amounts of U.S. intellectual property.
• Commercialization of intellectual property involves annual revenues of at least $5 trillion.
• Licensing intellectual property is a core strategy for many companies and universities.

1A.1 80% OF CORPORATE VALUE IS INTELLECTUAL PROPERTY AND INTANGIBLE ASSETS

In the past 30 years, intellectual property and intangible assets have become the dominant assets of major corporations. Ocean Tomo is an integrated intellectual capital merchant bank.¹ It conducted an analysis of the largest companies in the ...