Intellectual Property: Valuation, Exploitation and Infringement Damages 2013 Cumulative Supplement, 11th Edition

CHAPTER 33B

INTELLECTUAL PROPERTY AUDIT AND MANAGEMENT (NEW)

RON CARSON

  33B.1 INTRODUCTION

  33B.2 INTELLECTUAL PROPERTY IS IMPORTANT

  33B.3 BUT INTELLECTUAL PROPERTY IS FREQUENTLY MISMANAGED

  33B.4 WHY THE INTELLECTUAL PROPERTY DICHOTOMY?

  33B.5 THE FIRST STEP: AN INTELLECTUAL PROPERTY AUDIT

     (a) What Is an IP Audit?

     (b) Why Do an IP Audit?

     (c) Results of an IP Audit

  33B.6 FROM IP AUDIT TO IP MANAGEMENT

  33B.7 INSUFFICIENT APPROACHES

     (a) Docketing (Hope Is Not a Strategy and Docketing Is Not IP Management)

     (b) Spreadsheets (A Great Way to Propagate Errors)

     (c) Shared Directories (Cannot Handle Complex Relationships)

     (d) Stand-Alone Databases (Costly, Inflexible)

  33B.8 A NEW INTELLECTUAL PROPERTY MANAGEMENT PARADIGM

  33B.9 AVAILABLE TOOLS

33B.10 BENEFITS OF INTELLECTUAL PROPERTY MANAGEMENT

33B.11 WHEN TO DO AN INTELLECTUAL PROPERTY AUDIT

     (a) General-Purpose IP Audit

     (b) Event-Driven IP Audit

     (c) Limited-Purpose Focused Audits

33B.12 HOW TO DO AN INTELLECTUAL PROPERTY AUDIT

     (a) Objectives and Scope

     (b) Document Checklist

     (c) Participants

     (d) What Gets Included

(i) Intellectual Property Assets

(ii) Agreements

33B.13 SOFTWARE SOLUTIONS TO MAKE THE JOB EASIER

     (a) Legal/Docketing Tools

     (b) Business-Oriented IP Tools

(i) Decipher

(ii) ANAQUA

33B.14 CONCLUSION

33B.1 INTRODUCTION

It has become increasingly important for companies to keep track of the extent, quality, and use of their intangible ...