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Intelligent Content: A Primer by Scott Abel, Charles Cooper, Ann Rockley

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Chapter 5. Intelligent Content in the Organization

You will find opportunities to apply intelligent content in many places in your organization. This chapter discusses some of the types of information that can benefit from intelligent content.

5.1. Content marketing information

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience and, ultimately, to drive profitable customer action.

Content Marketing Institute, What is Content Marketing?[CMI]

Content marketing doesn’t attempt to directly sell a product or service. If we are trying to engage prospects or customers, we need to create content that reaches them on an ongoing ...

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