Intended Consequences: How to Build Market-Leading Companies with Responsible Innovation

CHAPTER 2

PRINCIPLES AND PRACTICES OF RESPONSIBLE INNOVATION

In the previous chapter, I argued the most successful companies over the next couple of decades will be those that practice responsible innovation. They will seek to build technology that benefits all stakeholders, and they’ll try to foresee and avoid harmful unintended consequences.

But how? Doing all that requires thinking in ways that refute Silicon Valley’s conventional wisdom. Move fast, break things, and hope for the best won’t work anymore. Nor will recklessly releasing minimum viable products and hoping they don’t do any damage—companies instead must think in terms of minimum virtuous products. Other tech industry practices that have become problematic include the drive for ...