CHAPTER 4
INNOVATE FOR INDIVIDUAL IMPACT
Today’s unscaled technologies impact individuals in ways that are far more profound and intimate than ever before. And with that comes a weighty responsibility.
Some of the most important companies of the next couple of decades will be those that use technology to solve persistent personal problems—addiction, financial struggles, health issues, work success, fitness, and overall well-being, to name a few. Yet with that kind of highly personal impact, companies must be sentries against unintended consequences.
Consider the case of Robinhood Financial from the previous chapter. While the company was already getting adverse attention from regulators in 2020, the biggest reputational hit came when a 20-year-old ...
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