Chapter 8. Content Analysis

by Glenda Sims

In the early stages of a web project, you rarely have access to all the content for the site. It is a common practice to use filler text as a placeholder until the actual content is available. The default standard for filler text is known as Lorem Ipsum. There is even a handy Lorem Ipsum generator available at to make your life easy. But don’t be lulled into thinking that you can design a site without understanding the nature, size, and source of the content that will fill it. In this chapter, we will focus on getting to know your audience and their content needs well and conducting a content analysis. At the end of this chapter, you will know how to find the answers to these important ...

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