Design Strategies and Choices for Optimizing the Mix
In the previous chapter, Anya struggled with her programs as she carried out many of the core activities of her product mix assessment. Her struggles, unfortunately, are more common than exceptional in merchandising business intelligence and in other domains, as well. Technology gurus today highlight a dire need for improved business intelligence applications (Computerwire, 2002). These are the applications people such as Anya use after mining data and before implementing strategic business decisions and actions. As gurus argue, and as Anya’s experiences show, these tools fall short in supporting and enhancing analysts’ abilities to solve complex problems and confidently reach optimizing ...
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