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Interactive Design for New Media and the Web by Nick Iuppa

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3The Internet

 

 

I was once told about an intense corporate survival meeting. There, the head of the company told the assembled leaders of his interactive television department why he had decided to walk away from the interactive television projects that they had been working on for three years and head off in a new direction, to develop programming for the Internet.

Attendants at the meeting said that the secret of this manager’s sales skills had always been his ability to teach. He understood things so clearly and presented them so well that the sheer clarity of his presentation made people buy his ideas. So it was on this day, to a handful of dedicated people who did not want to have their interactive TV projects shut down, that he began. ...

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