8Interactive Design



There are detailed design principles for major kinds of interactive products presented in the chapters ahead. But, whether your interactive product is an information system, a learning system, e-commerce, or interactive entertainment, the design of the product begins when you ask yourself two simple questions: (1) Who are the users? (2) What is their role?

These are the questions that novices in the business of interactive design either forget to ask, or ask too late in the design process for it to do any good. When that happens, their creations become linear works with minimalist interactivity.

“Minimalist interactivity” is my name for a few extremely fundamental acts that form part of any interactive experience, but ...

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