17Basic Structure



There is a good deal of talk today about integrated media. The thought is that combining interactive on-line experiences with straight TV will be the first step toward interactive television. One way to do that is to surround the linear video show with the kinds of support content that usually appears in a movie promo Web site. So while the TV show plays in the upper right-hand corner of the screen, a column to the left of the video and a row below it offer areas where more traditional Web activities can take place (Figure 17.1).

Two things are going on here: first, there is an opportunity to just watch the TV show without interrupting it, and second, there is a chance to do some online things while the show is progressing, ...

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