Book Description
As an industry, interactive is different. The work entails
elements of software development, marketing, and advertising, yet
it’s neither purely technical nor traditional
“agency” work. Delivery methods are different, and
because the industry is relatively new, the gap in understanding
between the clients buying the work and the teams building it is
often wide. Enter the geek girls guide. Nancy Lyons and Meghan
Wilker don’t just tell you how to deliver digital work, they
demonstrate how to think about it.
Interactive Project Management: Pixels, People, and Process helps
clients, agencies, and industry professionals better understand the
critical role of interactive project management, and presents a
collaborative, people-focused approach to delivering high-quality
digital work.
In this book, the authors:
Define the unique characteristics of interactive projects
Explain the importance of emotional intelligence in the workplace
Discuss communication techniques that help teams work together
more efficiently
Outline a process and specific deliverables that clarify how to
think about critical aspects of a project
Provide questions, tasks, tips, and advice that effectively
move teams from initiation to launch
Table of Contents
- Title Page
- Copyright Page
- Dedication Page
- Acknowledgements
- Preface
- Contents
- Introduction
- About the authors
- 1. The Interactive Industry: It’s people. It’s technology. It’s everywhere.
- 2. Interactive Project Management 101: A new job for a unique industry
- 3. Emotional Intelligence: Technology doesn’t drive projects, people do
- 4. Communication: Right message. Right medium. Right time.
- 5. The Process: Getting digital done right
- 6. Project prep: Put all your ducks in a row
- 7. Project definition: Assess, outline, align
- 8. Project Production: Let the fun begin
- 9. Project Staging: Feedback and fine-tuning
- 10. Project Launch: Hello, world
- 11. Project Closure: That’s a wrap
- Index
- Footnotes