5. The Process: Getting digital done right

At Clockwork, our process focuses on the thinking that goes into making an end product effective and the people that make it happen. It’s a model that can be used for any interactive product in any environment: It’s industry-specific and people-driven.

In this chapter, we’ll discuss:

Existing project management models

• How we manage projects

• The reasoning behind our process

There’s more to interactive than foosball and cool offices: It’s complicated work and there’s a lot at stake.

The remainder of this book takes you through the process we developed at Clockwork. We’ll explain the tasks and deliverables that contribute to successful projects. Most importantly, we’ll demonstrate how to think critically ...

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