This book is the result of a huge effort by many people over a great amount of time. We’ve been lucky enough to work with amazing colleagues, partners, and clients over the years. Every project clarified our thinking—and our determination.

First and foremost, we have to thank Chuck Hermes, Kurt Koppelman, and Michael Koppelman. With Nancy, they founded Clockwork Active Media, where we shaped the vision and did the work that refined our thinking and process. That this book exists is a testament to their insight, trust, and dedication.

We’d also like to give a shout-out to the Clockworkers who directly contributed to the book: Selah Ben-Haim, Ben Beuchler, Telari Bohrnsen, Mollie Clancy, Lloyd Dalton, Justin ‘Dez’ Dessonville

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