Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Measuring the impact of liberalization in retail business on traditional
traders (A case in Malang city)
Kartika Dewi Sri Susilowati
State Polytechnic of Malang
ABSTRACT: Many people claim that traditional markets are the real victims of the intense competition as
they lose their customers due to the cheap, high quality products and the more comfortable shopping environ-
ment that traditional markets provide. The study used both quantitative and qualitative methods to examines,
are modern markets indeed the main cause of the decline in the business performance of traditional traders?
The quantitative methods were conducted ...