Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Analysis of drivers for e-commerce adoption by SMEs in Indonesia
R. Govindaraju & I.I. Wiratmadja
Bandung Institute of Technology, Bandung, West Java, Indonesia
R. Rivana
Indonesian Ministry of Industry, Bandung, West Java, Indonesia
ABSTRACT: E-commerce is an alternative way to implement promising business today since with
e-commerce, the growth of business is SMEs is 46% faster when compared to conventional business (Kar-
tiwi & MacGregor 2007). In developing countries, adoption rate of e-commerce by SMES is still slightly low
due to a variety of reasons. Several studies have been conducted in other developing and developed ...