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Interdisciplinary Behavior and Social Sciences
book

Interdisciplinary Behavior and Social Sciences

by Ford Lumban Gaol
February 2015
Beginner content levelBeginner
92 pages
24h 44m
English
CRC Press
Content preview from Interdisciplinary Behavior and Social Sciences
Interdisciplinar y Behavior and Social Sciences Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Social marketing: A framework for paving the pathway of legal
assistance programme
Adilla Anggraeni
Binus University International, Jakarta
Sari Wahyuni
Universitas Indonesia, Jakarta
ABSTRACT: This study focuses on the different factors influencing social marketing programme implemen-
tation of legal assistance in Indonesia.The variables being examined are variables in theory of planned behaviour
(attitude, subjective norms, perceivedbehavioural control) and additional variables influencing attitude and inten-
tion (perceived costs, perceived needs, perceived risks, perceived benefits). The study utilizes both qualitative ...
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Publisher Resources

ISBN: 9781138027350