Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Social marketing: A framework for paving the pathway of legal
assistance programme
Adilla Anggraeni
Binus University International, Jakarta
Sari Wahyuni
Universitas Indonesia, Jakarta
ABSTRACT: This study focuses on the different factors influencing social marketing programme implemen-
tation of legal assistance in Indonesia.The variables being examined are variables in theory of planned behaviour
(attitude, subjective norms, perceivedbehavioural control) and additional variables influencing attitude and inten-
tion (perceived costs, perceived needs, perceived risks, perceived benefits). The study utilizes both qualitative ...