Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Brand equity model of Jakarta as an international tourist destination
T.F. Srihadi
Bina Nusantara University, Jakarta, Indonesia
Hartoyo & D. Sukandar
Bogor Agriculture University (IPB), Bogor, Indonesia
A.W. Soehadi
Prasetiya Mulya Business School, Jakarta, Indonesia
ABSTRACT: This research was aimed to develop a conceptual model of destination brand equity of Jakarta
and its relation to international tourists’ satisfaction and brand experience in building brand loyalty of Jakarta
as a tourism destination. A survey-based quantitative approach was used to test the hypothesis and the proposed
model. Empirical test using Structural ...