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Interdisciplinary Behavior and Social Sciences
book

Interdisciplinary Behavior and Social Sciences

by Ford Lumban Gaol
February 2015
Beginner content levelBeginner
92 pages
24h 44m
English
CRC Press
Content preview from Interdisciplinary Behavior and Social Sciences
Interdisciplinar y Behavior and Social Sciences Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Brand equity model of Jakarta as an international tourist destination
T.F. Srihadi
Bina Nusantara University, Jakarta, Indonesia
Hartoyo & D. Sukandar
Bogor Agriculture University (IPB), Bogor, Indonesia
A.W. Soehadi
Prasetiya Mulya Business School, Jakarta, Indonesia
ABSTRACT: This research was aimed to develop a conceptual model of destination brand equity of Jakarta
and its relation to international tourists’ satisfaction and brand experience in building brand loyalty of Jakarta
as a tourism destination. A survey-based quantitative approach was used to test the hypothesis and the proposed
model. Empirical test using Structural ...
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Publisher Resources

ISBN: 9781138027350