tourist satisfaction has the most important influence in
building brand loyalty for tourism in Jakarta. In other
words, the more satisfaction experienced by interna-
tional tourists while visiting Jakarta will increase their
loyalty to the city. Satisfied tourists will put Jakarta
into one among other cities that will be visited in the
future.
This study proves that satisfying brand experi-
ence gained while tourists holidaying in Jakarta will
increase brand loyalty of Jakarta. Brand experience
refers to international tourist’s responses evoked by
a variety of physical activities that they do in Jakarta,
impressions of all things that they see or feel that raised
feelings of pleasure, imagination and positive emo-
tions, and also the experiences that