Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Impact of the selected economic factors and advertising on
Slovak consumer buying behavior
R. Štefko, R. Baˇcík & J. Gburová
University of Prešov in Prešov, Faculty of Management, Prešov, Slovakia
ABSTRACT: In today’s competitive market it is not important to have a good product or service, but it
is important to offer and sell it to consumers better than competitors. This is one of the tasks of marketing
managers who are trying to influence your potential and existing consumers through various marketing tools.
Slovak consumers are influenced in their purchasing decision and buying process by a large number of factors.