Skip to Main Content
Interdisciplinary Behavior and Social Sciences
book

Interdisciplinary Behavior and Social Sciences

by Ford Lumban Gaol
February 2015
Beginner content levelBeginner
92 pages
24h 44m
English
CRC Press
Content preview from Interdisciplinary Behavior and Social Sciences
Interdisciplinar y Behavior and Social Sciences Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Advertising cigarette and alcohol: Is it controversial to you?
F. Quoquab
International Business School, Universiti Teknologi Malaysia, Malaysia
J. Mohammad
Graduate School of Business, Universiti Kebangsaan Malaysia, Malaysia
N. Mahadi
International Business School, Universiti Teknologi Malaysia, Malaysia
ABSTRACT: Religion deals with ultimate concerns and values of human being and shapes one’s consumption
pattern as well. However, yet to authors’ knowledge little has been known regarding the influence of religion on
marketing communications, especially in the advertisements of controversial products. Hence the present
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Mathematical Methods in Interdisciplinary Sciences

Mathematical Methods in Interdisciplinary Sciences

Snehashish Chakraverty

Publisher Resources

ISBN: 9781138027350