Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
The guideline to promote cultural tourism: A case study of Isan
culture, Thailand
W. Sibunruang, M. Nasa, P. Chompupor, S. Ghuangpeng & S. Uthaisar
Faculty of Tourism and Hotel Management, Mahasarakham University, Mahasarakham, Thailand
ABSTRACT: Isan culture, art, and traditions, affirmed with many evidences, have existed in Thailand for at
least 3000 years. This research project proposes a new guideline to promote cultural tourism that suitably serves
the tourist’s today behaviors through the presentation of 9 Isan cultural terms based on the ICOMOS charters.
In this project, the application on tablet called “ISAN Village” ...