Interdisciplinar y Behavior and Social Sciences – Lumban Gaol (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02735-0
Importance of Information Communication Technologies (ICT) among tour
operators in Malaysia
Zatul Iffah Mohd Fuza & Hairul Nizam Ismail
Universiti Teknologi Malaysia (UTM), Skudai, Johor, Malaysia.
Sulaiha Mohd Isa
Universiti Teknologi MARA (UiTM) Terengganu, Malaysia.
ABSTRACT: This article outlines the current understanding on the importance of Information Communication
Technologies or ICTs among Tour Operators specifically in Malaysia. Currently, studies on tour operators
massively discuss about supply chain, roles, challenges and sustainable concepts while adoption of ICTs focuses
on Small Medium Enterprises (SME), business, ...