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Internal Communication in the Age of Artificial Intelligence
book

Internal Communication in the Age of Artificial Intelligence

by Monique Zytnik
May 2024
Intermediate to advanced content levelIntermediate to advanced
196 pages
4h 40m
English
Business Expert Press
Content preview from Internal Communication in the Age of Artificial Intelligence

CHAPTER 2

Content Is King, Strategy Is Queen

Past Ways of Thinking Won’t Always Work in the New World

It was so exciting to work on my first virtual reality (VR) project. I had just secured a freelance contract with a consultancy, and things happened fast. I signed my contract overnight before starting the next day, jumping straight into being fully briefed on my first project. Three days later, I delivered a content concept for a new digital, three-dimensional (3D) corporate environment to the client, one of the leading global package transport companies. I felt inspired and couldn’t wait to get started.

I had been dropped into the deep end part way through the project. The aim was to engage their people with their corporate strategy, which ...

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Publisher Resources

ISBN: 9781637426050