Content Is King, Strategy Is Queen
Past Ways of Thinking Won’t Always Work in the New World
It was so exciting to work on my first virtual reality (VR) project. I had just secured a freelance contract with a consultancy, and things happened fast. I signed my contract overnight before starting the next day, jumping straight into being fully briefed on my first project. Three days later, I delivered a content concept for a new digital, three-dimensional (3D) corporate environment to the client, one of the leading global package transport companies. I felt inspired and couldn’t wait to get started.
I had been dropped into the deep end part way through the project. The aim was to engage their people with their corporate strategy, which ...
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