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Internal Communication in the Age of Artificial Intelligence
book

Internal Communication in the Age of Artificial Intelligence

by Monique Zytnik
May 2024
Intermediate to advanced content levelIntermediate to advanced
196 pages
4h 40m
English
Business Expert Press
Content preview from Internal Communication in the Age of Artificial Intelligence

CHAPTER 4

Multidirectional Networks

Made Easier Through Social Media

Following the launch of a six-year corporate strategy, with town halls, manager kits, and the works, we knew that we needed to engage with staff at a grassroots level and spark conversation. Internal communication worked with the culture team and creative designers to devise a campaign to highlight how people could take responsibility for doing things better. The campaign used cartoons to cut through and spark peer-to-peer conversations. The cartoons showed staff members doing things without thinking—for example, a group of people sitting around a table wondering why they were there and what the meeting was about, only to realize that the person who had called the meeting had ...

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Publisher Resources

ISBN: 9781637426050