Made Easier Through Social Media
Following the launch of a six-year corporate strategy, with town halls, manager kits, and the works, we knew that we needed to engage with staff at a grassroots level and spark conversation. Internal communication worked with the culture team and creative designers to devise a campaign to highlight how people could take responsibility for doing things better. The campaign used cartoons to cut through and spark peer-to-peer conversations. The cartoons showed staff members doing things without thinking—for example, a group of people sitting around a table wondering why they were there and what the meeting was about, only to realize that the person who had called the meeting had ...
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