December 2015
Intermediate to advanced
313 pages
16h 2m
English
Content preview from International Business, 2nd Edition by Pearson
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1
FUNDAMENTALS OF
INTERNATIONAL BUSINESS
LEARNING OBJECTIVES
The basic objective of this chapter is to introduce the fundamental concepts of globalization and
international business. After reading this chapter, you should be able to:
■ Understand the fundamental concepts and features of globalization
■ Comprehend the evolution and growth of international business
■ Distinguish between domestic and international business
■ Analyse the different modes of entry into international business
A MINI JAPAN IN NEEMRANA
Hotel Hirohama is a typical Japanese hotel with minimalist furniture, a Japanese restaurant called
Kuuraku complete with a Japanese chef and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.